Tuesday, January 3, 2012

Speaking of waste....

I'm sure you've all seen Metro Vancouver's latest "Green Angel" campaign designed to encourage locals to use less and reduce waste. Popping up everywhere through a huge media buy, the Green Angel campaign encouraged us all to give personal gifts instead of buying things this Christmas (and by Christmas, I of course mean gift-giving holiday season, as Metro Vancouver white-washed.) Bus shelter ads, websites, print ads, you name it, Metro Vancouver paid for it. And for what exactly? To tell us to buy dancing lessons for Grandma? Go bungee jumping with pops? Do we really need a massive advertising campaign to tell us what kind of gifts to give people? Talk about waste---this is a massive waste of taxpayer's dollars. Big government spending at its finest to try and save some boxes and bows. What a joke!

And to top it all off, Metro Vancouver had an hour-long video produced to go along with the "Create Memories, Not Garbage" campaign. At who knows what cost, the organizers created The Christmas Flame, which according to the Metro Vancouver website, "is a live storytelling event featuring 16 of the region’s top story tellers." That's, count 'em, SIXTEEN storytellers. Oh, what a Christmas treat! So glad we're paying for this stocking stuffer.